- UX Vision
- People seek companionship.
Can we assist with getting over the awkward introduction?
What if we could reground companionship in the physical world by connecting others at the same geolocation as the user?
- Solo project. Originally a 3 member team project. Responsible for: research, watch interface, website, branding, documentation.
- Red Cord is a social platform on the phone and watch.
- Expanded Fall & Summer 2017 solo. Created Summer 2014 in a team.
- Interaction 3 Studio, ArtCenter College of Design, Pasadena CA.
Bridging tradition and tech
We noticed that users were more engaged with their digital life rather than with the people around them. Despite this, they also mentioned they wanted to make new friends.
- And How?
Reality · Connection · Serendipity
- Emphasize the real world experience, not replace it.
- No left swiping or spam invites. People are not products.
- Help users discover and connect with the people around them.
Qualitative and quantitative
Brainstorm, surveys and interviews
We created 2 different user roles based on our experiences and assumptions of the dating scene during our brainstorm. The user roles were 'Active' and 'Passive' daters. After, we asked ourselves what these users 'desired', 'wanted' and/or 'already had'. From this, we labeled each affinity group, creating a survey to see if people identified with any of our personality traits. We targeted college aged millenials in our survey because we identified them to be our core userbase.
- People don't want to be overt that they're single. They want to be in control.
- Low effort
- Online profiles require significant time investment, perception is that its not worth the effort.
- Dating commitments are scary, starting out as friends? Not so much.
- People have told us they want to meet new people, but are on their phones all the time.
- Select all that apply
- ArtCenter, CalTech, and Pasadena City College
- Age 18-24*
- Age 25-34*
- I always try new stuff57.5% · 23
- I have few, but close friends55.0% · 22
- I check my phone while I wait50.0% · 20
- I seek adventure50.0% · 20
- I'm committed to a relationship37.5% · 15
- Enjoys spontaneous meetings37.5% · 15
- I'm sensitive to my surroundings32.5% · 13
- I go out a lot32.5% · 13
- I'm shy30.0% · 12
- I drive30.0% · 12
- I want kids30.0% · 12
- I'm down for one night stands30.0% · 12
- I want companionship27.5% · 11
- I go places with a group of friends27.5% · 11
- I want to know the popular places27.5% · 11
- I love meeting new people25.0% · 10
- I accept blind dating25.0% · 10
- I wish my partner to provide security25.0% · 10
- I use public transit22.5% · 9
- I'm introduced to new people20.0% · 8
- I want to have sex regulary20.0% · 8
- I want more friends17.5% · 7
- I'm not the one to start a relationship17.5% · 7
- I need to maintain my ego15.0% · 6
- I'm an extrovert15.0% · 6
- I seek people who go out a lot15.0% · 6
- I aim for marriage in a relationship15.0% · 6
- I want that person's phone number15.0% · 6
- I'm a party animal12.5% · 5
- I know everyone12.5% · 5
- Its not difficult to leave a relationship12.5% · 5
- Its difficult to leave a relationship10.0% · 4
- People talk to me first10.0% · 4
- I'm unwilling to act based on impulse7.5% · 3
- I'm anti-social7.5% · 3
- I want my parents off my back7.5% · 3
- I'm always on the move7.5% · 3
- I approach people at a venue5.0% · 2
- I want a casual online dating platform5.0% · 2
- I want to show off my wealth2.5% · 1
- User control
- In the 2017 redesign, I made it my priority to emphasize user control and safety because our research showed that most people did not want to be overt about being single.
The Discreet Companion
We want Red Cord to act as a peek into your digital life. This is in reference to our observations between people and their smartphone usage. Therefore we saw the smartwatch as the ideal companion modal for Red Cord because of its diminutive size in a social environment. However, both the Moto 360 and Apple Watch were still under wraps in Summer 2014. The challenge was building a lightweight version of Red Cord and estimating the tech constraints of these future devices.
What goes on the wrist?
Before Apple Watch
Red Cord was initially designed for the Android ecosystem (before Material Design). The watch interface was started from scratch because of the lack of human interface guidelines to reference. We wanted to ensure the watch aspect of Red Cord was not tech for tech's sake. Therefore, we iterated on the watch interface with insights from our user tests. We had users interact with the phone prototype before completing the flow on the watch to give them better context.
Illustrated and live-action
Illustrated use case
What kind of ways could people use the product? We visualized multiple persona based scenarios to figure out. The scenario shown here describes how Red Cord assists people with discovering others at the same geolocation by demonstrating how the phone and watch modals are utilized in the context of a bar environment. We chose the bar because we see Red Cord working effectively in an inherently social environment. We illustrate the outcome of a meetup in the video, Serendipity, below.
Filming the Watch
Filming the Watch
- We created a multiple user scenarios as well as a high-fidelity video narrative to sell the idea.
- We synergized well by playing off each others strengths as well as trusting each other. The dream team.
- I needed to debate my viewpoint about the value of developing for a "to exist platform" vs. designing our own product solution with teammates.
- Power of Data
- Red Cord was my first project informed by many different sources of project generated data.